For years consumer-facing organizations have been hard at work trying to dethrone traditional payment service providers (PSPs) – such as banks – as the only go-to entities for customers needing to execute a transaction.
These efforts have recently born fruit as a modern generation of payment companies has begun providing more efficient, hassle-free, and inexpensive services than those provided by traditional banks. These new companies offer various services, including account openings, transactions with electronic money, and simplified and cheaper payment processing. An even higher level of pro-customer convenience was achieved by introducing all-in-one account services (so-called account information services) and payment initiation services. Provision of such services gives service providers the right to access the payment platforms and account systems of the traditional payment service providers.
In the wake of these breakthroughs in the payment services market, the European Union has recently adopted a new framework document – the Revised Directive on Payment Services (PSD2) – to formally acknowledge and regulate payment services. This major step, which has been in the works for year, should bring more clarity and structure to the fierce but healthy competition between modern and more traditional payment service providers.
The preamble of the PSD2 establishes “a software bridge between the website of the merchant and the online banking platform of the payer’s account servicing payment service provider in order to initiate internet payments on the basis of a credit transfer.” What this means in practice is that the payment initiation service provider (PISP) becomes an additional party in the traditional online payment model, aiding the customer in communicating with the payment service provider servicing the customer’s account. Thus, the customer initiates the transaction via the PISP, which in turn passes the instruction to the payment service provider. This is very convenient for e-commerce as it allows for immediate payment for online goods.
According to the PSD2, account information services provide the payment service user with information on one or more payment accounts held with one or more other payment service providers via online interfaces. This allows the customer to obtain information about the accounts held at various payment service providers in one easily accessible and convenient dashboard-type interface.
The combined impact of account information and payment initiation services will profoundly transform the current payments ecosystem and lead to more efficient, convenient, flexible, and personalized online day-to-day payments.
The PSD2 establishes a two-year implementation term, during which the member states will have to enact local regulations and transpose the provisions of the PSD2. During this transitional period member states, existing market players, and local regulators will need to keep an open mind and refrain from applying the traditional view to these new types of services, as the PSD2 explicitly obliges the member states to ensure that current market players do not neglect or obstruct the activities of this new wave of competitors. Because the PSD2 implementation is in its pre-alpha stage, there are not yet any specific technical guidelines or local regulations detailing how interactions between the new and old market players are to take place, so eager new market entrants (many of whom started providing these services before the PSD2 came into force) may find it challenging to provide account information and payment initiation services in the form the PSD2 requires. This should, however, not restrict modern payments market entrants from providing these new types of services to the extent allowed by current local regulation. The PSD2 itself clearly lays down an instruction greenlighting and legitimizing modern payment solutions, which is great news. This will undoubtedly speed up the gradual integration of these new services into the payments markets, which will in turn bring much-needed competition and innovations into the payment services market. This will be especially true for Lithuania, where for years banks have enjoyed a dominant position with regard to any and all services related to payments.
By Gediminas Dominas, Partner, and Sarunas Basijokas, Associate, Dominas & Partners
This Article was originally published in Issue 2.6. of the CEE Legal Matters Magazine. If you would like to receive a hard copy of the magazine, you can subscribe here.