On June 26, 2015, CEE Legal Matters reported that Dentons had assisted AmRest Holdings SE in acquiring Starbucks franchises in Romania and Bulgaria from the Marinopoulos Group, and that AmRest will now operate 18 Starbucks coffee shops in Romania, and 5 in Bulgaria. The transaction was valued at approximately EUR 16 million.
We reached out to Dawid Ksiazczak, the Legal Director Global at AmRest, with Five Questions about the acquisition.
CEELM:
Why did AmRest select Dentons as its external counsel on this deal?
D.K: AmRest was not present in Romania before the acquisition, and as usual in the case of M&A transactions on a new market, we carried out a tender offer for legal advisor to support us on this deal. Based on recommendations and market research we selected a few leading international law firms with a presence in Romania and invited them to participate in the tender. Dentons’ offer was simply the best in every aspect we took into consideration to make a final choice of legal advisor.
CEELM:
How did you divide the responsibilities between the external and in-house teams on the deal?
D.K: Both external and in-house legal teams plus our M&A team worked constantly and seamlessly together on each stage of the transaction, in the spirit of co-operation and sharing all responsibilities. Obviously the main body of work on Dentonts’ side was the due diligence process. Nevertheless our in-house team was actively taking part in the due diligence from its start to immediately address any major findings. Transactional work, especially negotiation of SPA, was a textbook example of good teamwork between external and in-house teams, with all members acting in perfect unison to achieve business objectives. Dentons’ contribution and engagement was one of the keys to the successful completion of this transaction.
CEELM:
This was identified as an “entryway deal into the markets.” What are the next steps and what will that mean for your legal team?
D.K: The acquisition of the Starbucks chain in Romania and Bulgaria is a perfect fit to AmRest’s strategy, providing the entryway into the Romanian market – the second largest country in Central Europe (CE), with a dynamically growing economy. At the same time, acquired coffee shops in Bulgaria will strengthen AmRest’s presence and scale in that country. Our first and immediate priority is a smooth and quick integration of the newly acquired businesses with our organization, and our legal team is taking part in the integration process along with other departments. As to the future plans for the market we want to grow sales and triple the number of coffee stores in the next few years. Such growth for the legal team definitely means more challenges and the necessity of increasing local legal resources to properly respond to these business objectives.
CEELM:
What were the most unusual local legal matters you encountered in the deal itself or in terms of the future operations in Romania and Bulgaria?
D.K: The most unusual local legal matter we discovered was the obligation to observe the opposition term for transfer of legal title to shares. According to the Romanian Companies Law before the shares of Romanian limited liabilities company may be transferred from seller to buyer a 30 days obligatory term must lapse, and within such term every creditor of the company may submit a formal opposition to the transfer. Unfortunately, in our case what initially seemed to be only a formal and insignificant requirement turned out to be a serious and real obstacle in the closing process. We had to deal with the opposition made by Romanian tax authorities, which at the end turned out to be groundless and was rejected by the respective court, but cost us a lot of effort and time and caused a substantial delay in closing of the deal.
CEELM:
Will you be working with the firm on ongoing matters in the two markets or are you planning on developing permanent in-house legal teams there?
D.K: The size of the Romanian and Bulgarian market does not support yet creating in-house legal positions there. Until we reach that level of scale we will relay mainly on external legal support. In such cases we are usually distributing various legal task to different law firms, depending on scope, urgency, and level of required expertise. Naturally Dentons will be one of the options as they already have knowledge of the business and legal matters from the due diligence and the transaction. Nevertheless, the AmRest in-house legal team will stay close to the Romanian and Bulgarian business to supervise and coordinate handling of local legal matters in order to support local management.
