The tenth anniversary of the Albanian Competition Authority (the “Authority”) in early 2014 coincides with the publication of an expected and at the same time highly controversial decision in relation to the abuse of dominant position by a company operating in the Albanian mobile telecommunications sector.
Following the EPCA’s conclusion, two mobile operators – Albanian Mobile Communication and PLUS Communication – claimed an abuse of dominant position by Vodafone Albania, and the Authority carried out an in-depth investigation.
The mobile telecommunications retail market share of Vodafone for 2011 and 2012 was 51.71% and 56.31%, respectively, and after examining the characteristics of the market, the economic and financial power of the telecommunication operators, and potential competition, and taking into consideration the best European competition practices, the Authority ascertained that Vodafone had a dominant position in the mobile telecommunications retail market. By virtue of the Albanian Law on Competition, a dominant position per se is not prohibited; however, a dominant company should ensure that its conduct does not distort competition. For this purpose, the Authority examined the practices implemented by Vodafone in two different on-net tariff plans, namely Vodafone Club and Vodafone Card, as they related to on-net vs. off-net tariffs.
The Authority noticed that the prices applied to Vodafone Card subscribers regarding on-net calls were fixed, while the prices applied to Vodafone Club subscribers depended on whether the calls were made toward Vodafone Club subscribers or Vodafone subscribers in general. The calls of Vodafone Club subscribers toward other Vodafone subscribers were charged at almost twice the rate of calls toward Vodafone Club subscribers. Such a difference was deemed not justified, as the costs for both origination and termination were the same.
Furthermore, the Authority found that the prices applied to off-net calls were significantly higher than those applied to on-net calls, despite the fact that the costs were almost the same. By applying such high prices to off-net calls, Vodafone discouraged its subscribers from making calls to other telecommunications operators. The Authority found that this practice deprived the latter from the incomes resulting from termination costs that Vodafone should pay to them and damaged their position in the relevant market.
Further, smaller telecommunication operators had to apply off-net call prices equal or lower than Vodafone’s on-net call prices in order to be competitive. In practice, the application of such low prices was impossible, since it would not be profitable due to the level of termination prices that small operators had to pay to Vodafone. As a result, this on-net/off-net tariff differentiation could drive small operators out of the market, effectively constituting a barrier for the entrance of new operators into the mobile telecommunications market.
Despite its conclusion that in the long term, the application of differentiated tariffs (on-net vs. off-net) could distort competition and have a negative effect on small operators, the Authority decided that Vodafone had not abused its dominant position in the present case. The Authority recommended that EPCA, inter alia, monitor the implementation of Vodafone commitments related to equalization of tariffs within Vodafone Club and outside the Vodafone network (toward other fixed and mobile operators) and, in particular, related to the reduction of the difference between off-net and on-net call prices.
This decision of the Authority has been fiercely criticized from operators and media as lacking coherence: on one hand the Authority recognized the negative effects of differentiated tariff plans on the competition, while on the other hand it did not recognize any abuse of dominant position by Vodafone.
The decision of the Authority becomes even more controversial, considering that while the Albanian Competition legal framework is in complete alignment with that of the European Union, the decision of the Authority goes against the reasoning applied to a number of similar European cases; such as the decision of the French Competition Authority imposing fines on two telecom operators (Orange and SFR), for applying differentiated on-net/off-net tariffs.
By Evis Jani, Partner, and Krisela Qirushi, Senior Associate, Gjika & Associates
This Article was originally published in Issue 2 of the CEE Legal Matters Magazine. If you would like to receive a hard copy of the magazine, you can subscribe here.