Category: Uncategorized

  • New Report from Wolf Theiss and Mergermarket Shows Uptick in Regional M&A in 2013

    New Report from Wolf Theiss and Mergermarket Shows Uptick in Regional M&A in 2013

    According to a new joint report from the Wolf Theiss Law Firm and Mergermarket, 2013 saw the CEE region produce 475 deals worth EUR 27.9 billion, marking a 10% increase in volume and a 56% increase in value from 2012.

    Dieter-Spranz.png

       

    Dieter Spranz, Partner, Wolf Theiss

    According to Wolf Theiss Partner Dieter Spranz, “M&A activity in Central and Eastern Europe picked up significantly from the levels of previous years, despite a still somewhat difficult economic and political environment in many parts of the region generally, and the Eurozone in particular.”  According to Spranz,  “This development, and the typical deal drivers we have recently seen, give us some reason to take a cautiously optimistic outlook in 2014 for M&A in this part of the world.”

    Elaine Green, Senior Deputy Editor, Mergermarket, added: “Poland and the Czech Republic are benefiting from the cautious optimism in the Eurozone. An example of a would-be PE deal is T-Mobile Czech Republic, which  is being primed for an exit by sponsor Mid Europa, as reported by Mergermarket. However currency fluctuations are a concern in some parts of the region such as Hungary where foreign investors are tending to shy away. IT and agriculture could see some attractive low-priced targets, however.”

    Other key findings from the report include

    • The past year has seen a sizable portion of large-scale M&A driven by foreign buyers. Netherlands-based PPF Group made two of the year’s priciest acquisitions, paying EUR 2.5 billion for a 65.9% stake in Telefonica O2 Czech Republic and EUR 1.3 billion for a 25% stake in Czech financial services company Generali PPF Holding.
    • The TMT sector accounted for 32.5% of total CEE deal value in 2012-2013 – up from 19.8% in the period from 2008-2011. According to Mergermarket’s Heat Chart, which logs the number of “company for sale” stories announced over the past six months, the consumer and industrials and chemicals sectors – which were the busiest by volume in 2012-2013 – are both generating the highest volume of potential M&A targets going into 2014 (95 and 90 respectively).

    The entire report can be viewed here.

  • IP in the Czech Republic: The New Czech Civil Code and IP Law: Any Reason for Concern?

    IP in the Czech Republic: The New Czech Civil Code and IP Law: Any Reason for Concern?

    The beginning of 2014 in the Czech Republic was marked by one of the biggest legislative changes in decades when the new Civil Code (“NCC”), Act on Business Corporations, and   Act on Private International Law came into force, in the process changing more than 200 laws. The NCC was adopted after several years of discussion and preparation, and is designed to extinguish the socialist basis of the former 50-year old Code and return to the pre-war legal tradition, as well as to reflect the needs of modern society. The NCC and the Act on Business Corporations change almost all aspects of Czech Civil Law, including both  Contract Law and Companies Law. This article, however, aims to look at changes the NCC brings to Czech Intellectual Property (“IP”) Law.

    First, it is necessary to say that the NCC does not actually affect substantive provisions of individual IP laws. Conditions for obtaining IP rights and their validity remain unchanged. There will however be certain changes in IP licensing and, where relevant, IP ownership, which we want to flag in this article.

    Changes in IP Licensing

    The NCC removes the old dichotomy and frequent overlaps between rules contained in the (old) Civil Code and the (old and now abolished) Commercial Code. This two-track approach plagued Czech IP law. For example, copyright licenses were governed by the Copyright Act, while licenses for almost all other IP rights were governed by the Commercial Code. From January 2014, there will be just one act applicable to all license agreements regardless of what type of IP right is involved. 

    That said, the NCC still contains some specific provisions dealing with the licensing of copyright, so it is fair to say that the old divergences between copyright and other IP licenses have to a large extent been preserved although the regulation is now contained in a single act. 

    Among the changes, it is worth mentioning that the NCC allows a license to be granted without a payment of royalty, whereas payment (whether actual or symbolic) was a necessary element of IP licenses under the Commercial Code. The NCC further improves the position of the licensee in situations where the licensee is entitled to enforce IP rights, as the NCC imposes on the licensor a general obligation to provide the licensee with necessary assistance. In the “old days”, it was the licensee who had to provide assistance to the licensor in connection with enforcement of rights. Another change that may have practical impact on IP agreements is that authors may no longer waive their rights to equitable supplementary royalties to which they are entitled when the actual income from exploitation of the copyrighted work becomes disproportionately large.

    The NCC also removes the distinction between the legal regulation of business (commercial) and non-business (civil) contracts in relation to contracts for work which are often used as the legal basis for creation and development of copyrighted works (especially software). The NCC explicitly recognizes a new type of “contract for work resulting in an intangible result”, which was previously missing.

    General Changes in Contract Law

    Despite the fact that the changes directly relating to IP are rather limited, there are numerous changes in general Contract Law that will certainly also affect IP licensing. It is beyond the scope of this article to discuss these changes in detail, but for example the NCC now recognizes the concept of pre-contractual liability, it permits limitation of liability provisions which were previously possible only in relationships governed by the Commercial Code, and it introduces the possibility of assigning entire contracts, not just individual rights or obligations. Other changes involve slightly different compensation of damages, statutory limitation periods and other areas. The NCC sets out a number of general principles that will likely change the way in which courts interpret contracts, including putting greater emphasis on the freedom of parties to contract while protecting consumers – generally the weaker contractual party – and putting less emphasis on formal requirements.

    As with adoption of any new legislation, the crucial issue is what effect the NCC will have on legal relationships established before it came into force. In this regard, the NCC provides that apart from issues such as personal status, property rights, and family law, it only applies to rights and obligations established after its 2014 entry into force. The NCC will however impact on IP joint ownership, in particular on the right of first refusal of the joint owners. According to the NCC, the right of first refusal will cease to exist on January 1, 2015. From then on, shares in IP rights will be freely transferable.

    New Approach to Unregistered IP Rights?

    Last but not the least, we would like to mention that the NCC brings a new and broader meaning to the concept of a “legal thing.” Although highly theoretical, this conceptual change may bring better protection and easier handling with those non-registered or quasi-rights such as know-how, domain names, goodwill etc.

    By Vojtech Chloupek, Counsel, and Jiri Maly, Junior Associate, Bird & Bird, Czech Republic 

    This Article was originally published in Issue 1 of the CEE Legal Matters Magazine. If you would like to receive a hard copy of the magazine, you can subscribe here.

  • Havel & Holasek Reports a 15% Increase in Turnover

    Havel & Holasek Reports a 15% Increase in Turnover

    The Czech-Slovak Havel & Holasek & Partners law firm and its affiliated collection agency has reported a 15% increase in its consolidated turnover in 2013 based on unaudited financial statements.

    Jaroslav-Havel

       

    Jaroslav Havel, Partner, Havel & Holasek & Partners

    The firm announced a turnover of CZK 628 million (approximately EUR 23 million), with profits before tax of CZK 160 million (approximately EUR 6 million). The firm’s non-Prague offices in the Czech Republic increased their performance by 29%. The office in Slovakia reported a 33% increase in its turnover (from CZK 60.1 million to CZK 80 million, with before-tax profit of CZK 17 million). Cash Collectors, the firm’s affiliated collection agency, reported a turnover of nearly CZK 94 million in 2013 (representing 6% growth) and before-tax profit of CZK 25 million.

    In a statement released by the firm, Jaroslav Havel, one of the founding partners, said the prognosis for 2014 is favorable as well. “This year’s start indicates, thanks to the private law recodification projects, an opportunity for even steeper revenue increase rates. In addition, we successfully expanded our client portfolio by approximately 100 new clients during 2013, and the firm’s management was joined by two new partners and a business manager. With the aim of strengthening the firm’s management, we will hire several new partners and managing associates during 2014, mainly from international law firms, including the potential takeover of the entire team of some of their small branches.”

  • IP in Albania: Evolution of Intellectual Property Protection in Albania

    IP in Albania: Evolution of Intellectual Property Protection in Albania

    Intellectual property in Albania is protected by both local legislation and international treaties. Albania is a signatory to most of the international conventions and agreements in relation to IP rights, such as the WIPO, Paris, and Berne Conventions, the Nice, Hague, Strasbourg, and London Agreements, the Patents Cooperation Treaty and the European Patents Convention, the Madrid Agreement and Protocol, and others. 

    Locally, two main laws cover Industrial Property and Copyright (Laws 9947/2008 and 9380/2005, respectively), which generally are in conformity with internationally applicable provisions.

    Industrial Property law addresses four types of IP rights:

    • Patents/utility models
    • Industrial designs
    • Trademarks
    • Geographical indications

    The Albanian Office on Patents and Trademarks (“ALPTO”) is responsible for ensuring the implementation of  Industrial Property law by examining and registering industrial designs, trademarks, and geographical indications, issuing patents and utility models, examining oppositions filed to the Board of Appeal, and representing Albania before the courts and international organizations in IP matters. Filing International or European patents or utility models designating Albania is also possible through ALPTO, as is registering international trademarks in accordance with the Madrid Agreement. 

    Copyright law addresses the protection of copyright and related rights and the operation of collective management agencies. The Albanian Copyright Office is responsible for the supervision and monitoring of authorial rights and for the licensing of collective management agencies.

    The procedure for registration and granting of IP rights in Albania is consistent with international practice. Patents applications in Albania therefore are subject to the same three-part test of patentability known as the Trinity: (1) Novelty; (2) Inventive Step; and (3) Industrial Application. And Trademark registration requires a graphic representation in either two or three dimensions with a combination of colors/shades and letters. Foreign companies wishing to file an application must be represented by a local agent licensed by ALPTO and authorized by virtue of a notarized and apostilled power of attorney.

    The assessment of applications by ALPTO involves examination on both formal and absolute grounds, while third parties may oppose the granting of a patent or trademark registration on formal and substantive grounds for infringement of prior registered rights. Oppositions and appeals against initial refusals of applications ex officio are subject to review by the Board of Appeal and thereafter by the Court.

    Infringement matters are extensively addressed by the law in a rather elaborate manner, and may be dealt with though injunctive relief measures, the seizure and destruction of goods and of the means for producing them,  prevention of imports of infringing goods by customs authorities, publication of court decisions in public media at the expense of the infringer, protective interlocutory injunctions before final court decisions, and claims for direct/indirect damages.

    Although a lack of experience of Albanian judges with IP law has often resulted in ineffective interpretation and application of these provisions, there is an increasing awareness among businesses about IP protection, and also an evolution of judicial legal analysis, with in-depth evaluation of criteria required by local and international legal frameworks on IP rights. Most encouraging is the evolving jurisprudence on the concept of “well-known trademarks” as stipulated in the Joint Recommendation Concerning Provisions on the Protection of Well-Known Marks, in which courts examine the extent of general public awareness, the duration of use of the mark and the territory in which it is used, and the amount of advertising carried out by the owner.

    Unfortunately, in establishing if there is trademark infringement, judges have generally assessed whether the infringing mark was used for the same classes of goods and/or services as the prior registered mark without analysing the risk of trademark dilution, which could damage the good name of the previous mark even if used for non-competing products, as provided by the law on industrial property. Thus, there is still room for improvement in judges’ awareness, understanding, and application of IP law.

    Nonetheless, recent developments are positive, and indicate a strengthening of protections for right-holders. For one thing, with the recent adoption of the new law on Administrative Courts (Law 49/2012), all cases involving ALPTO and registration of IP rights shall, going forward, be assessed by the newly founded Tirana Administrative Court, which will further specialise the judges applying IP law, thus providing better protection of IP rights.

    Another positive development is the recent signature of the London Agreement by the Republic of Albania, pursuant to which Albania shall not require the translation of a patent if it is issued in one of the EPO’s official languages. It is also expected that the procedures on EP validation shall be reflected in Albanian implementing acts in the near future.

    Finally, there is a new draft law on Copyright, which seeks to fully harmonize Albanian legislation with EU directives and to resolve issues of the current law in relation to collective management agencies. The draft law is in a process of public consultation and its adoption is expected in the next few months.

    In light of the above, things are looking increasingly bright for IP rights-holders in Albania.   

    Based on this judgment, the Appellate Division has been reluctant to issue a ruling of Unfair Intention in opposition cases where other legal grounds for trademark invalidation exist, such as confusing similarity with an earlier mark or a mark having a reputation.     

    By Panagiotis Drakopoulos, Partner, Drakopoulos Law Firm

    This Article was originally published in Issue 1 of the CEE Legal Matters Magazine. If you would like to receive a hard copy of the magazine, you can subscribe here.

  • IP in Kosovo: The State of Play in Kosovo

    IP in Kosovo: The State of Play in Kosovo

    Despite being the least developed country in Europe, Kosovo offers a decent and competitive investment environment. To enable a smooth transition from the previous economic and legal system, the Kosovo Government has implemented a number of economic, legal and institutional reforms. As a result, the World Bank rated Kosovo as the most dynamic reformer among Central and Southeast European countries in its Doing Business Index 2013 report.

    Despite being the least developed country in Europe, Kosovo offers a decent and competitive investment environment. To enable a smooth transition from the previous economic and legal system, the Kosovo Government has implemented a number of economic, legal and institutional reforms. As a result, the World Bank rated Kosovo as the most dynamic reformer among Central and Southeast European countries in its Doing Business Index 2013 report. 

    The Kosovo Investment Promotion Agency’s statistics show that a number of industrial and business sectors, such as agriculture, wood processing, information technology and telecommunications, construction, mining and energy, and textile are very well developed. The Kosovo Central Bank Report showed foreign direct investment (FDI) increasing significantly during the first nine months of 2013, reaching a value of EUR 205.4 million, an increase of 15% compared with the same period in 2012. These investments were mostly in the real estate, energy, financial services, transport and telecommunication, construction, production, and minerals sectors, which make particularly intensive use of intellectual property rights (IPRs). This article aims to provide investors with a brief and practical explanation of the current state of IPR protection and enforcement in Kosovo.

    Legislation

    The first set of IP laws was enacted only in 2004. But soon after ratification, it appeared that significant amendments were needed. In 2011, three new IP-related laws were adopted and entered into force. The Laws on Trademarks, Patents, and Industrial Designs were supposed to bring Kosovo IP legislation in line with AcquisCommunautaire.

    The new IP legislation was also aimed at reducing burdensome IP-rights protection procedures, which could have raised serious concerns regarding the protection of potential and current FDI in Kosovo. As one example, an applicant of a patent application which had been published in the Official Bulletin had previously to make sure that a request for grant of the patent had been filed within six months from publication date. The 2011 Patent Law provides for the publication of granted patents only. Hence, the requirement of a request for grant of patent has been removed. Kosovo is not a member state of the Patent Cooperation Treaty (PCT) or the European Patent Convention (EPC). Therefore, the only certain way to obtain Kosovo patent protection at this time is to file a national patent application with the Kosovo IP Agency (the “Agency”) within the 12-month Paris Convention priority period. The regular PCT national phase or European Patents extension is not possible.

    The 2011 Law on Trademarks also introduced important changes concerning trademark acquisition. Trademark rights are only acquired through registration with the IP Agency. Unregistered well-known trademarks could be claimed against the registration of confusingly similar trademarks. However, enforcement of unregistered well-known trademarks before competent courts is no longer possible. Because Kosovo is not a member of the World Intellectual Property Organization (WIPO), it is not possible to extend an International Registration trademark to Kosovo, and it is therefore strategically important that owners register their most important trademarks with the Agency.

    Administration of IPR

    Industrial property rights in Kosovo are acquired through registration with the competent authority. The registration procedure for administration of patents, trademarks, industrial designs, topographies of integrated circuits, and geographical indications is under the competence of the Agency. The number of applications has risen considerably since the Agency opened in November 2007. About 20,000 applications have been filed with the Agency so far. Because Kosovo has not ratified any of the international treaties or conventions, foreign right holders can protect their rights through the national route only. 

    Establishment of a Trademark Database and digitalization of data for thousands of applications increased the efficiency of the Agency. A registration certificate can now be obtained in less than two years. Moreover, an accelerated examination procedure can be approved for trademark owners whose rights are being infringed. The new IP legislation also introduced an Appellate Commission as the second instance administrative authority, empowered to review and rule on the Agency’s decisions.

    Enforcement

    The Kosovo Customs and the Market Inspectorate are the institutions responsible for administrative enforcement of IPR. The Kosovo Customs will apply border measures as provided by the Law on Customs Measures, acting in cases of import, export, transit, customs warehouses, inward processing of products, customs supervision, and temporary importation placed in the free customs zone. Most infringing goods, particularly counterfeits, are imported. Thus, filing a Customs Watch Application with the Kosovo Customs is the recommended action. The Law on Customs provides a fast-track procedure for destruction of detained goods, making it worthwhile for the client to invest time and money into enforcement. On the other hand, the Market Inspectorate has, among other things, competences to inspect Kosovo commercial and production premises in order to ensure consumer protection, industrial property rights protection, and copyright protection. 

    IPR-related crimes are also punishable under the Criminal Code. The Department for Economic Crimes and Corruption within the Kosovo Police, the State Prosecutor’s Office, and local courts with territorial jurisdiction are responsible for enforcing IPRs in cases concerning intellectual property infringement, including copyright violation. Only a few criminal IPR cases have been adjudicated since protection of IPRs entered the Criminal Code.

    In cases of trademark, patent, or design infringement, an owner is also entitled to institute civil proceedings. Several remedies are available to holders. The holders may request that the court confirm the existence of the infringement and prohibit future infringement acts and they may further ask the court to order seizure and destruction of the infringing products. They may also claim damages, request publication of the ruling, or ask the court to order the infringer to identify third persons involved in the production or distribution of the infringing goods or services and channels of distribution. Provisional measures of evidence preservation, property preservation, preliminary injunctions, and unwarranted ex parte injunctions are also possible. The Commercial Matters Department within the Basic Court of Pristina has competence to adjudicate industrial property infringement cases. A professional judge will hear these cases. Actions before the courts may take up to two years to be decided. The judicial system lacks expert judges. There is no specialized court or unit to handle IPR-related matters only. Only a small number of cases actually gets to the court, while the remaining infringement cases are settled through alternative dispute resolution mechanisms, mainly negotiations.

    Looking Forward

    The adoption of the IPR Strategy 2010-2014 showed that the Kosovo Government understands that weak IP protection in IP-sensitive areas discourages FDI, and that low IPR protection leads foreign firms to focus on distribution rather than local manufacturing. Even though not bound by any treaty, Kosovo has established very good IP legislation. Institutional progress was also noted and acknowledged in several international reports. However, great challenges remain: enforcement of IPRs, the low level of public IPR awareness, building of technical and professional capacity for IPR administration and enforcement institutions (including specialized courts), accession of Kosovo to IP-related international institutions, and ratification of IP-related international conventions.    

    By Kujtesa Nazaj, Director, SDP Kosove

    This Article was originally published in Issue 1 of the CEE Legal Matters Magazine. If you would like to receive a hard copy of the magazine, you can subscribe here.

  • IP in Romania: Trademark E-filing Launched in Romania

    IP in Romania: Trademark E-filing Launched in Romania

    The New Year brought good news for Romanian intellectual property counselors. The Romanian State Office for Inventions and Trademarks (SOIT) introduced the trademark E-filing system. Long awaited by both trademark professionals and common users of the national trademark filing system, the E-filing (web-based) application was developed by SOIT in collaboration with the Office for Harmonization in the Internal Market (OHIM) and is aimed at reducing the time involved in filing national Romanian trademark applications. It is both accessible and easy to use.

    The E-filing system was developed using feedback from its “end users” – a test group represented by a number of Romanian trademark professionals – who were invited to test the system and provide comments and suggestions with respect to possible flaws or other aspects to be addressed when the system is officially   implemented. The pre-testing period, which ended on December 1st, 2013, was followed by the official launch of the system among all intellectual property professionals registered with the Romanian National Patent Chamber, extending the possibility to discover potential errors and gain feedback on the system from a larger audience of informed users. As of February 1st, 2014, the Office has planned to extend the use of the E-filing system also to the Regional Intellectual Property Centers and, afterwards, to further summarize the results of all the reports about the system, both from “external” and “internal” users (including SOIT employees). 

    The system was designed to be used by anyone who has access to the Internet. It is only available in Romanian and does not require login user credentials. Although it most likely involves certain back-office safety and data protection features, once accessed, it is designed not to go offline or disconnect even if its use is interrupted for a long period of time. 

    One of the system’s greatest benefits is its 24-hour availability, which provides applicants with the opportunity to file trademark applications at any time, irrespective of SOIT working hours. In addition, the system allows users to locally save their drafted applications onto their personal computers for future use.

    Similarly to the electronic filing system available on OHIM’s website for the filing of Community trademarks, the Romanian system allows applicants or their representatives to upload any documents they wish to provide to the authority when filing a national application directly into the system and attach them to the E-filing form, such as: a Power of Attorney, documents regarding a priority right invoked in the application, or documents certifying that the official filing and examination fees have been paid at the time of filing. However, it should be noted that the system only supports .gif files when providing a graphic representation of figurative / combined trademarks. 

    Although during the testing phase users did face certain errors when uploading .pdf files into the system or when inserting certain information into the electronic application form, SOIT has assured users that such errors will soon be corrected.

    The system also involves certain limitations resulting from the application of legal provisions currently in force in Romania with respect to the trademark registration procedure and the electronic signature. Thus, to obtain an official regular trademark filing number by using the E-filing system, applicants must provide the Office with the specific information and documents required by law (which are of course also still required if the trademark application is filed via a standard paper-form). Thus, applicants must send the printed application form issued by the filing system and bearing an original signature (and stamp, if necessary) to the Office within 30 days of filing the electronic application. Also, according to the Romanian Law on Trademarks, the Power of Attorney granted by the applicant to its professional representative must be also lodged with the Office, and signed in original, even if a copy was already attached to the electronic application. 

    Despite these limitations, the E-filing system has been well received by Romanian trademark professionals, and the Office reported in the first week of usage alone that already 10% of the regular national trademark applications were filed using the system. However, since it has just been launched, the system still requires certain features to be amended and it could take a while until the public use of electronic trademark filing becomes well-established. 

    Therefore, 2014 has started well, and sounds like it’s going to be a good year for intellectual property in Romania.    

    By Ana-Maria Baciu, Partner, and Andreea Bende, Counsel, Nestor Nestor Diculescu Kingston Peterson

    This Article was originally published in Issue 1 of the CEE Legal Matters Magazine. If you would like to receive a hard copy of the magazine, you can subscribe here.

     

  • Room for More ILFs in CEE: A General Counsel Perspective

    Room for More ILFs in CEE: A General Counsel Perspective

    Central and Eastern Europe is not as sexy as it was prior to the 1997-98 global economic crash, and it may not fully recover full momentum for quite a while. Indeed, with international law firms such as Linklaters, Garrigues, DLA Piper, Clifford Chance, Simmons & Simmons, and, most recently, White & Case and Gide Loyrette Nouel pulling out of various CEE markets (January 30, 2014 and February 10, 2014), many firms seem to feel the region  – with the exception perhaps of Turkey – is less attractive than it was during the 2004-2007 boom. CEE Legal Matters sought to explore the market potential of CEE countries for international law firms considering an entry by speaking to those who will ultimately sign off on the bill: General Counsels.

    Oraz Durdyev

       

    Oraz Durdyev, Legal Director and Compliance Officer for CEE, Anheuser-Busch InBev

    We reached out to 27 country or regional General Counsels (we will use that term for ease of reference, although a number of lawyers we spoke to have a “Head of Legal” title instead) across CEE for input, in the process primarily targeting Fortune 500 companies, to offer a 20,000-foot view as to the receptiveness of potential clients to having more international firms set up shop in the region. 

    In order to explore the demand side of the question as to whether or not international firms should still be looking at CEE markets, we explored what the general preferences of General Counsels are, if any, regarding working with international firms or local players, the perceived unique selling points that the former have, and the importance of geographic proximity in providing superior service. 

    International Firms: What We Pay For

    When asked whether they generally prefer to work with international or local firms, almost all General Counsels we spoke to explained that their answer depends on the nature of a given deal. Perhaps unsurprisingly, 23 out of the 27 General Counsels we asked expressed a strong preference towards working with an international firm on cross-border work. Oraz Durdyev, the Legal Director and Compliance Officer for CEE at Anheuser-Busch InBev, explained that in “international M&A or in any case with an international element we involve ILFs, due to their helicopter view.” According to Ahmed Dogan, Vice-President and General Counsel at Anagold in Turkey, “for cross border transactions or arbitration, an international firm is a must.”

    Milan Lazic

       

    Mustafa Gunes, former General Counsel, Multi Development

    Aside from cross-border M&A, Przemyslaw Witas, General Counsel at CEDC International in Poland, also points to finance matters as ones where he generally prefers working with international firms: “On work related to bond issues, or any other type of complicated financial transactions, international banks appear in the equation meaning that international firms are generally better positioned to help.” And Attila Bocsak, the CEE Head of Legal for Turk Telekom, feels that ILFs are stronger in particularly cross-border forms of dispute resolution as well, saying that“complex international arbitration may also require the specialized knowledge that mostly international firms have.” However, one Legal Director in Russia that we spoke with, who asked not to be named, pointed out that this is not absolute and that there are “very well experienced local law firms as well that we work together with on international projects as well.” 

    In contrast, local firms tend to be preferred for local dispute resolution issues.  According to Cosmin Vinatoru, Legal Director at Nobel in Romania, for “local projects, conducted exclusively in Romania and especially for litigations, local firms are preferred.” Szekely Gergely, Head of Legal at Allegro Group in Hungary, has a similar position:“Litigation co-operation with a local legal expert is much more favorable.” Other local issues such as basic corporate matters, labor law, or debt collection were also cited as areas where General Counsels emphasized a preference for local firms. 

    This makes sense in light of one of the elements that always plays a part when picking external counsel: Budgets. Bocsak explains that “the more specialized knowledge is required the higher rates can be justified, which, on the other hand, means, that it does not really make sense to engage an international firm for basic corporate or labor law work.” Marian Radu, Head of Legal at GRIVCO in Romania, has a similar take: “I am fully aware that many people still prefer working with an international firm just because they associate it with higher quality legal support but, at the end of the day, a lawyer from a local firm can prove to be the better solution if you take in consideration the whole package, including the financial one.”

    So what are the unique selling points of international law firms? One is implicit in the tendency to use them in international transactions. As Gergo Budai, General Counsel and Deputy CEO at Invitel, expresses it, they simply “have the capability to do complex work in parallel across multiple jurisdictions.” And Vinatoru points out that, as an organization, “they have knowledge of multiple law systems and are able to combine them in the most effective way, often resulting in innovative solutions.” While this idea seems to be the main element for most of the General Counsels we spoke with, it is not irresistible. According to Witas, “having offices in multiple jurisdictions definitely helps as it offers a one-stop solution but it is not an absolute must. We have had transactions where we simply coordinated the work of various local counsels in different jurisdictions ourselves. It is not ideal, but not an impossible task”

    marian radu.jpg

       

    Marian Radu, Head of Legal, GRIVCO Romania

    Organizational culture was another common theme. Durdyev, for example, explains that “international firms often share the business culture of multinational companies.” And many of the General Counsels we spoke to noted that, as multinational entities themselves, international law firms may be especially attuned to the challenges faced by multinational clients, Mustafa Gunes, former General Counsel at Multi Development in Turkey, also explains that this has to do with “their relative closeness to the headquarters of the multinationals,” Witas also links to communication styles and explains that CEDC International’s expatriate board members find it much easier to coordinate with-London based lawyers.

    One of the interesting elements that some of the General Counsels we spoke with highlighted as a unique selling point of international firms was their strong brand reputation. In fact, nine of the 27 we spoke to acknowledged that international firms tended to have considerably stronger brand names, which presumably provides a safer cover when explaining the decision to retain a firm to a company’s Board or CFO.

    Of course, with that “brand” recognition comes an assumption of quality. But that may not be as strong a factor as it once was. Witas asserts that, in Poland, international law firms used to attract the best lawyers, but the skill gap between them and the local law firms has shrunk considerably in recent years. General Counsels in Hungary, Romania, Russia, and Serbia pointed to the same trend. Ultimately, Witas and others emphasize that in many instances, what really matters is the lawyer you are working with, not what firm’s name appears on his business card. 

    Cosmin Vinatoru

       

    Cosmin Vinatoru, Legal Director, Nobel Romania

    Still, when asked if the generally higher rates of international firms are justified by their unique selling points, 19 of the General Counsels we spoke to responded that, in general, they do. Budai did mention that, at times, “the starting rates are over the acceptable levels and need to be negotiated.”And of course higher rates generate higher expectations. As Radu notes, “in time higher rates must be justified by high quality deliverance, otherwise your clients may become reluctant to pay big money for something they can have with less expenditure.”Bocsak recognizes that international firms are often caught between a rock and a hard place: “I many times feel that international firms are stressed because of the discounted blended rates or price caps, which maybe lower than their guideline rates. Despite this, clients do expect high quality solutions from international firms irrespective of rebates.” On the other hand, Izabela Wisniewska, Head of Legal at Zara in Poland, points out that, “unfortunately there are inglorious examples where the high rates may only be justified by the known brand.“

    Do You Need To Be On the Ground?

    In working with external counsel, 11 of the General Counsels we spoke to emphasized the need to build a strong relationship based on trust. The question then becomes, to what extent is developing that relationship possible from a distance? General Counsels in Hungary, Russia, Romania, Serbia and Turkey in particular expressed a need for frequent face-to-face meetings. As Radu describes it, “I like to be able to speak to a lawyer in person, to get to know him a little, in order to make our collaboration smoother.” He conceded, however, that“good results can also be obtained by working with somebody you never get to know” — a feeling that is shared by most General Counsels that we spoke with. 

    While not impossible, many point to the ease of building those relationships from a simple logistical standpoint: “to interact personally is far more productive and faster then endless conference calls,”explains Durdyev. He also explains how you know that “you can rely on your Partner for a long relationship if he can be in your office in 24 hours if it is urgent.” The extent to which that is possible for a lawyer operating a CEE desk from London is debatable. However, Witas says of many of the better international firms without a presence on the ground  “their efficiency in communicating and generally great responsiveness is still better than many of the local players.”

    First-hand local knowledge is also perceived to be critical. Gergely states that “when it comes to support on local matters, having a office on the ground with high ranking local staff is essential.” Gunes explains that a good adviser should have local knowledge, but also should possess, “a good sense of the jurisdiction as well, which is simply national.”Naturally, this is relevant only for firms looking to gain market share in a specific country. As Bocsak explains for example “in our business we do not require a local office since international telecom contracts are just the same in London, Berlin, Istanbul, or Hong Kong.”

    All Hail Competition

    When asked if he would want to see more international firms opening up an office in Hungary, Budai replied simply “absolutely, to increase competition.”Asked the same question, Vinatoru in Romania had the same answer:“the more, the better. The competition will be high and the quality of services will definitely increase.”Radu agrees: “From clients’ point of view, the more, the better.”Indeed, with the exception of Russia and Poland, where most General Counsels feel the market is already saturated with international players, almost all General Counsels we spoke to said they would welcome more competition in their markets to drive up the quality of service and drive down rates. While no firm wants to engage in a race to the bottom for fees, the fact that so many General Counsels are open to new entries in the market should be a positive sign. Even in Russia, where the market does not seem to ache for more competition on the market, it has been voiced that expansions in the market with niche practice areas would be welcomed. 

    While Witas agrees that competition is always welcomed, he points out an additional benefit for firms considering opening an office. He believes that there is potential for many elite firms to carve out market share if they are on the ground since that will allow an additional  number of potential clients to be exposed directly to their capabilities. 

    Ultimately, of course, decisions about when and where to open are often-hotly contested evaluations of profit, cost, market conditions and potential, actual and potential clients, portfolios of interested partners, and personal whim.  There is no simple answer that applies to all firms for all markets.  But as CEE rebounds from the crisis, we look forward to more market participants soon.

  • Room for More ILFs in CEE: A General Counsel Perspective

    Room for More ILFs in CEE: A General Counsel Perspective

    Central and Eastern Europe is not as sexy as it was prior to the 1997-98 global economic crash, and it may not fully recover full momentum for quite a while. Indeed, with international law firms such as Linklaters, Garrigues, DLA Piper, Clifford Chance, Simmons & Simmons, and, most recently, White & Case and Gide Loyrette Nouel pulling out of various CEE markets (January 30, 2014 and February 10, 2014), many firms seem to feel the region  – with the exception perhaps of Turkey – is less attractive than it was during the 2004-2007 boom. CEE Legal Matters sought to explore the market potential of CEE countries for international law firms considering an entry by speaking to those who will ultimately sign off on the bill: General Counsels.

    Oraz Durdyev

       

    Oraz Durdyev, Legal Director and Compliance Officer for CEE, Anheuser-Busch InBev

    We reached out to 27 country or regional General Counsels (we will use that term for ease of reference, although a number of lawyers we spoke to have a “Head of Legal” title instead) across CEE for input, in the process primarily targeting Fortune 500 companies, to offer a 20,000-foot view as to the receptiveness of potential clients to having more international firms set up shop in the region. 

    In order to explore the demand side of the question as to whether or not international firms should still be looking at CEE markets, we explored what the general preferences of General Counsels are, if any, regarding working with international firms or local players, the perceived unique selling points that the former have, and the importance of geographic proximity in providing superior service. 

    International Firms: What We Pay For

    When asked whether they generally prefer to work with international or local firms, almost all General Counsels we spoke to explained that their answer depends on the nature of a given deal. Perhaps unsurprisingly, 23 out of the 27 General Counsels we asked expressed a strong preference towards working with an international firm on cross-border work. Oraz Durdyev, the Legal Director and Compliance Officer for CEE at Anheuser-Busch InBev, explained that in “international M&A or in any case with an international element we involve ILFs, due to their helicopter view.” According to Ahmed Dogan, Vice-President and General Counsel at Anagold in Turkey, “for cross border transactions or arbitration, an international firm is a must.”

    Milan Lazic

       

    Mustafa Gunes, former General Counsel, Multi Development

    Aside from cross-border M&A, Przemyslaw Witas, General Counsel at CEDC International in Poland, also points to finance matters as ones where he generally prefers working with international firms: “On work related to bond issues, or any other type of complicated financial transactions, international banks appear in the equation meaning that international firms are generally better positioned to help.” And Attila Bocsak, the CEE Head of Legal for Turk Telekom, feels that ILFs are stronger in particularly cross-border forms of dispute resolution as well, saying that“complex international arbitration may also require the specialized knowledge that mostly international firms have.” However, one Legal Director in Russia that we spoke with, who asked not to be named, pointed out that this is not absolute and that there are “very well experienced local law firms as well that we work together with on international projects as well.” 

    In contrast, local firms tend to be preferred for local dispute resolution issues.  According to Cosmin Vinatoru, Legal Director at Nobel in Romania, for “local projects, conducted exclusively in Romania and especially for litigations, local firms are preferred.” Szekely Gergely, Head of Legal at Allegro Group in Hungary, has a similar position:“Litigation co-operation with a local legal expert is much more favorable.” Other local issues such as basic corporate matters, labor law, or debt collection were also cited as areas where General Counsels emphasized a preference for local firms. 

    This makes sense in light of one of the elements that always plays a part when picking external counsel: Budgets. Bocsak explains that “the more specialized knowledge is required the higher rates can be justified, which, on the other hand, means, that it does not really make sense to engage an international firm for basic corporate or labor law work.” Marian Radu, Head of Legal at GRIVCO in Romania, has a similar take: “I am fully aware that many people still prefer working with an international firm just because they associate it with higher quality legal support but, at the end of the day, a lawyer from a local firm can prove to be the better solution if you take in consideration the whole package, including the financial one.”

    So what are the unique selling points of international law firms? One is implicit in the tendency to use them in international transactions. As Gergo Budai, General Counsel and Deputy CEO at Invitel, expresses it, they simply “have the capability to do complex work in parallel across multiple jurisdictions.” And Vinatoru points out that, as an organization, “they have knowledge of multiple law systems and are able to combine them in the most effective way, often resulting in innovative solutions.” While this idea seems to be the main element for most of the General Counsels we spoke with, it is not irresistible. According to Witas, “having offices in multiple jurisdictions definitely helps as it offers a one-stop solution but it is not an absolute must. We have had transactions where we simply coordinated the work of various local counsels in different jurisdictions ourselves. It is not ideal, but not an impossible task”

    marian radu.jpg

       

    Marian Radu, Head of Legal, GRIVCO Romania

    Organizational culture was another common theme. Durdyev, for example, explains that “international firms often share the business culture of multinational companies.” And many of the General Counsels we spoke to noted that, as multinational entities themselves, international law firms may be especially attuned to the challenges faced by multinational clients, Mustafa Gunes, former General Counsel at Multi Development in Turkey, also explains that this has to do with “their relative closeness to the headquarters of the multinationals,” Witas also links to communication styles and explains that CEDC International’s expatriate board members find it much easier to coordinate with-London based lawyers.

    One of the interesting elements that some of the General Counsels we spoke with highlighted as a unique selling point of international firms was their strong brand reputation. In fact, nine of the 27 we spoke to acknowledged that international firms tended to have considerably stronger brand names, which presumably provides a safer cover when explaining the decision to retain a firm to a company’s Board or CFO.

    Of course, with that “brand” recognition comes an assumption of quality. But that may not be as strong a factor as it once was. Witas asserts that, in Poland, international law firms used to attract the best lawyers, but the skill gap between them and the local law firms has shrunk considerably in recent years. General Counsels in Hungary, Romania, Russia, and Serbia pointed to the same trend. Ultimately, Witas and others emphasize that in many instances, what really matters is the lawyer you are working with, not what firm’s name appears on his business card. 

    Cosmin Vinatoru

       

    Cosmin Vinatoru, Legal Director, Nobel Romania

    Still, when asked if the generally higher rates of international firms are justified by their unique selling points, 19 of the General Counsels we spoke to responded that, in general, they do. Budai did mention that, at times, “the starting rates are over the acceptable levels and need to be negotiated.”And of course higher rates generate higher expectations. As Radu notes, “in time higher rates must be justified by high quality deliverance, otherwise your clients may become reluctant to pay big money for something they can have with less expenditure.”Bocsak recognizes that international firms are often caught between a rock and a hard place: “I many times feel that international firms are stressed because of the discounted blended rates or price caps, which maybe lower than their guideline rates. Despite this, clients do expect high quality solutions from international firms irrespective of rebates.” On the other hand, Izabela Wisniewska, Head of Legal at Zara in Poland, points out that, “unfortunately there are inglorious examples where the high rates may only be justified by the known brand.“

    Do You Need To Be On the Ground?

    In working with external counsel, 11 of the General Counsels we spoke to emphasized the need to build a strong relationship based on trust. The question then becomes, to what extent is developing that relationship possible from a distance? General Counsels in Hungary, Russia, Romania, Serbia and Turkey in particular expressed a need for frequent face-to-face meetings. As Radu describes it, “I like to be able to speak to a lawyer in person, to get to know him a little, in order to make our collaboration smoother.” He conceded, however, that“good results can also be obtained by working with somebody you never get to know” — a feeling that is shared by most General Counsels that we spoke with. 

    While not impossible, many point to the ease of building those relationships from a simple logistical standpoint: “to interact personally is far more productive and faster then endless conference calls,”explains Durdyev. He also explains how you know that “you can rely on your Partner for a long relationship if he can be in your office in 24 hours if it is urgent.” The extent to which that is possible for a lawyer operating a CEE desk from London is debatable. However, Witas says of many of the better international firms without a presence on the ground  “their efficiency in communicating and generally great responsiveness is still better than many of the local players.”

    First-hand local knowledge is also perceived to be critical. Gergely states that “when it comes to support on local matters, having a office on the ground with high ranking local staff is essential.” Gunes explains that a good adviser should have local knowledge, but also should possess, “a good sense of the jurisdiction as well, which is simply national.”Naturally, this is relevant only for firms looking to gain market share in a specific country. As Bocsak explains for example “in our business we do not require a local office since international telecom contracts are just the same in London, Berlin, Istanbul, or Hong Kong.”

    All Hail Competition

    When asked if he would want to see more international firms opening up an office in Hungary, Budai replied simply “absolutely, to increase competition.”Asked the same question, Vinatoru in Romania had the same answer:“the more, the better. The competition will be high and the quality of services will definitely increase.”Radu agrees: “From clients’ point of view, the more, the better.”Indeed, with the exception of Russia and Poland, where most General Counsels feel the market is already saturated with international players, almost all General Counsels we spoke to said they would welcome more competition in their markets to drive up the quality of service and drive down rates. While no firm wants to engage in a race to the bottom for fees, the fact that so many General Counsels are open to new entries in the market should be a positive sign. Even in Russia, where the market does not seem to ache for more competition on the market, it has been voiced that expansions in the market with niche practice areas would be welcomed. 

    While Witas agrees that competition is always welcomed, he points out an additional benefit for firms considering opening an office. He believes that there is potential for many elite firms to carve out market share if they are on the ground since that will allow an additional  number of potential clients to be exposed directly to their capabilities. 

    Ultimately, of course, decisions about when and where to open are often-hotly contested evaluations of profit, cost, market conditions and potential, actual and potential clients, portfolios of interested partners, and personal whim.  There is no simple answer that applies to all firms for all markets.  But as CEE rebounds from the crisis, we look forward to more market participants soon.

  • The Expat On the Ground: Interview with Dan Matthews

    The Expat On the Ground: Interview with Dan Matthews

    Interview with Dan Matthews, Managing Partner of Baker & McKenzie’s Istanbul Office.

    Dan Matthews

       

    Dan Matthews

     CEELM: So, how did you end up as an expatriate lawyer, traveling the world as a foreign lawyer?

    DM: It’s not something you plan when you go to law school; it just turned out that way. I had been a Soviet Studies major in college – back when there was a Soviet Union – and had considered going into the Foreign Service but I went to law school instead. Nine years later, Baker & McKenzie was looking for people to go to Moscow, and I said, “I’ll go.”

     CEELM: So were you at Baker & McKenzie at the time?

    DM: No, at the time I wasn’t. Actually, I was working on a project with a law professor whose brother-in-law was a partner in Baker & McKenzie’s London office. She said, “You’d be perfect for Baker & McKenzie.” A couple weeks later, they called me up and asked “would you be interested in talking to us?” I said “sure”.

     CEELM: And when did you move to Moscow?

    DM: January 95.

     CEELM: Wow. And here you are 18 years later, still …

    DM: Still overseas. I agreed to go for a year. . . . (laughs)

     CEELM: And you came here in 2011, when Baker opened its office?

    DM: Yeah.  The office officially opened in November 2011, but I was coming here for a few months prior to that getting everything ready.  

     CEELM: From Baku, where you were sort of permanently based?

    DM: I was in Baku for 14 years.  

     CEELM: Ok, so permanently based. How did that happen? Was it your decision, or the firm’s decision, to have you come to Istanbul?

    DM: Baker & McKenzie had been looking at the Turkish market for a long time. This time around, I was invited to be on the search committee to identify a Turkish law firm to team up with as I had worked with a number of Turkish firms over the years. Toward the end of the process, the Firm asked, “Would you be willing to move to Istanbul?”, and I said “sure.” (laughs)

     CEELM: But why “sure”?  You’d been in Baku for a long time.  Was that a tough call, or were you ready, or …?

    DM: Honestly, I was content in Baku. We built a good practice in Azerbaijan, but after that much time you sometimes ask yourself, “will my legal career end here?” I wasn’t looking for a way out, but when Istanbul became an option, it didn’t take long to decide.

     CEELM: But they didn’t relocate you, they asked if you’d be interested, and you …

    DM: Yeah, yeah. Baker & McKenzie doesn’t move people against their will.  (laughs)

     CEELM: And you stay involved with Baku right?

    DM: Some. Now, much less than I did the first year. The first year I still had responsibilities in Baku and spent a lot of time on flights between Istanbul and Baku.  Now, I’ve pretty much turned it all over to people there.

     CEELM: Is your practice a Turkish/Central Asian practice, or have you moved your practice to Turkey as well?

    DM: My practice is almost completely Turkish-focused now.

     CEELM: Really? After 14 years, you started a new practice.

    DM: Well, I still do get calls for Baku and I still have a few Baku matters where the clients want me to stay involved because I’ve been working with them for 10 years. Our lawyers in Baku are quite capable, so my work there is limited.

     CEELM: Ok. So we touched on this earlier, but what do you think is the role, the significance, of an expat, in general?

    DM: Well, the role of an expat lawyer has changed over the years. When I got to Russia in the mid-90s, there were lots of expat lawyers working with Russian lawyers just out of law school whose primary credential was the ability to speak English. That was just the market at the time. Over time, as those lawyers gained experience and developed their expertise, they eventually replaced most of those expat lawyers. Now, we’ve got only a handful of expats in Moscow and none in our St. Pete, Kiev and Baku offices. It’s just the natural progression of the development of those legal markets. There’s still a role for expat lawyers in those markets, but it is a much reduced role from 20 years ago.  

     CEELM: Is that a quality control issue, or is that sort of a branding issue?

    DM: Well, quality control is the wrong word because the work product that our local lawyers generate is good quality. For local law advice to foreign clients, especially that prepared by more junior lawyers, often it’s more of a packaging exercise to ensure that local law advice is presented in a meaningful and useful way that foreign clients will understand and appreciate.

     CEELM: Does that mean that a substantial amount of your work is – I’m really not trying to put a negative spin on “polishing” or “editing” – but really is focused on taking legitimate and substantial work product and making it fit international norms, or are you able to do a substantial amount of client-related work yourself?

    DM: I don’t think those are mutually exclusive. As I’ve said, a fair portion of what expatriate lawyers do is what I call “packaging.” In Turkey, in particular, expatriate lawyers are not allowed to give Turkish law advice. We’re allowed to give international advice and home-jurisdiction advice, so we take what the Turkish law advice is, as prepared by Turkish lawyers, and help fit it into a larger context.

     CEELM: And do you do much English-language editing?

    DM: I used to do a lot more until we hired an English-language editor. (laughs)

     CEELM: There we go. Good thinking.

    DM: I still review a lot the written advice. In any law firm, anywhere in the world, a partner’s going to review and edit work product and challenge the reasoning and conclusions.

     CEELM: I remember from as an associate myself how often my writing was deemed not quite what they were looking for. (smile). Coming from outside, what are your thoughts, in general terms, of the Turkish legal market?

    DM: The thing that springs to mind immediately is that this market is so competitive in pricing, so competitive.

     CEELM: More than Baku?

    DM: Oh, absolutely. There’s no comparison. In Russia, when I first got there in the mid-90s, there was very little price competition. You said, “This is the price”, and everybody paid it. Now that more firms have opened offices there – there’re probably 50 or 60 foreign firms in Moscow now, plus the big local firms – you have to be competitive, but it’s still reasonable. But here, you’ll come across transactions where the winning bid for an IPO is $25,000 – which we can’t go near for a multiple of that. But there’re just enough local firms out there with people who left international firms to flood tenders with these kinds of proposals. What we’re seeing now, a little bit at least, is that, when people are putting out tenders for legal services, they’ll just invite the major firms – so you have a better sense of where the competition is. If you just make a tender open to everybody and say “everyone submit your best offer and we’re going to pick the best offer,” well, then, I’m not even going to submit a proposal.

     CEELM: Yeah, the bigger firms aren’t even going to be able to compete with that.

    DM: With only a little hyperbole, I can’t run the photocopier for $25,000 for an IPO.

     CEELM: What is your opinion on the skill and the quality of the work product in Turkey?  Because I’ve even heard some lawyers – some Turkish lawyers – have been fairly critical of it.

    DM: As in any place, it depends on the individual lawyers and their experience. There are many smart good lawyers in the market but surprising few with truly valuable experience. At Esin, our Turkish firm, the lawyers have been doing M&A transactions for 10 to 12 years, some longer. When they do an M&A closing, it’s with military precision. For closing M&A and Private Equity transactions, I mean, there are rehearsals. The lawyers all have their role and they go in and practice it. If an issue comes up at closing, you know there’s a person there who’s on that …

     CEELM: Did you say there’s rehearsals before a closing?

    DM: Oh, yes, we rehearse before every closing.

     CEELM: Did they do that before you or was that something you brought in?

    DM: It was something Esin had always done.  For closing M&A and Private Equity deals, they didn’t need Baker & McKenzie to show them how to do it.  

     CEELM: Ok. Has your presence in Turkey personally improved the quality of work at the firm?

    DM: I like to think so. (laughs). For example, in addition to bringing new practices into the office, the office is divided into practice groups, and each lawyer has the opportunity to work on the same types of issues over and over. It increases their legal expertise, and equally important, their knowledge of the market and the industry sector. The more they work in a single industry, such as Pharma, Technology, Banking and Communications, the more valuable they become to our clients.

     CEELM: And Energy …

    DM: … and Energy, but Energy is broader because, of course, it cuts across so many practice areas. For example, Esin Law Firm had a lot of experience doing M&A transactions in the Energy sector, but less experience with Financing. We’ve now developed that expertise as well.

     CEELM: You talked about the restructuring of the firm. Is that something that happened after Baker came in, did you help restructure the firm with the practice areas?

    DM: Yes, and added several new practices. Esin’s practice was primarily M&A, Private Equity, Dispute Resolution and a couple of others. We’ve added Pharma, Tax, IT, IP, Compliance and other practices.  Now we have specialist teams — an Employment team, we have a Tax team, a team for each practice … that’s what they do.

     CEELM: Hmm. And is the firm modeled by – I understand these are separate firms, Baker & Esin – but does the model reflect general Baker & McKenzie modeling, is it operating on the same practice areas?

    DM: Yep. The practice groups at Esin are the same ones that we organize regionally and globally.

     CEELM: Interesting. How much time do you spend here, in Turkey?

    DM: All of it, except when I’m traveling for work or on vacation.

     CEELM: Okay, just a few lighter questions, not legal-industry specific. What are your thoughts about Turkey?  Do you like it here, are you happy?

    DM: Yeah, I am! People keep asking me if I like Istanbul better than Moscow or Baku. I enjoyed my time in all three cities. I like all of them for different reasons. 

     CEELM: When you have people come from out of town, what do you take them to do?

    DM: Well, when people come to visit, they already know to see Hagia Sofia, the Grand Bazaar, Topkapi Palace, and places like that, so I like to take them to good restaurants in Bebek, Ulus and Levent, places they wouldn’t see if they stayed in the tourist areas.

     CEELM: Last question, for you personally.  Is this your last stop?  What’s next for you?

    DM: Right now, my plan is to stay in Turkey indefinitely.  I didn’t plan to be in Baku for more than a decade and, when I went to Russia, I thought I’d only be there for a year, so …

     CEELM: So it’s not like six months.  At some point down the road …

    DM: The Firm does not encourage you to leave a place once you’re there because, over time, you become more valuable in that place — you know more people, have more connections, have more local experience.  So right now my stay in Istanbul is indefinite.

     CEELM: But you’re not thinking of relocating to Almaty or …

    DM: No, no, no.  When I do decide to go, I’m almost 100% sure that I’ll be returning to the US. I mean, we’re running out of countries to open offices in. I was fairly early in Moscow; I opened Baku, now I opened Istanbul. What’s left? Lagos? (Laughing)

     CEELM: I was going to say, you never know!

    DM: True! (laughing).

  • Interview: Murat Vanlioglu

    Interview: Murat Vanlioglu

    Interview with Murat Vanlioglu, Head of Legal for Shell Companies in Turkey.

    murat-vanlioglu.jpg

       

    Murat Vanlioglu

     CEELM: How did you get to Shell? How did your career end up with you here?

    MV: A head-hunter found me. It was just a coincidence. They were looking for a legal manager for Shell, and they found someone who “gave up” a couple of days later after she began to work, and so they urgently needed to find a counsel. They found me through a colleague that was working in their office who knew me from my previous career with Sabanci Holding. She called Sabanci and said “where’s Murat?”, and they were directed to my new office, stating that “I found you from this this this this,” and asked if I was interested in a new job opportunity. I said no, because at that time I was working for Toyota, and would be having an expat job in Brussels at Toyota’s center. But she said “don’t say no immediately – this is Shell.” And I said “I’ll consider it.” (laughing)

     CEELM: Did they bring you on as Head of Legal?

    MV: Yes. I was recruited as Head of Legal in 2006 and worked as a Head of Legal at Toyota as well.  

     CEELM: Ok. And you were at Ernst & Young before that, right?

    MV: Yes; I was in charge of Mergers & Acquisitions in particular cross-border deals as well as some privatization projects of state owned banks.  

     CEELM: You were at several banks in the beginning as well, right?

    MV: Yes, I started my career with banks as an Execution and Bankruptcy attorney, collecting credit card debts. It was a challenging way to learn how a contract can be executed in real life. That period of my career taught me that without properly understanding the execution process of  contracts, a lawyer should not draft it. So I worked hard and spent long working hours during the first 3 or 4 years of my  career in banks. Indeed, I started from scratch, and began my career by bringing files from the archives of the court execution office.

     CEELM: Really?

    MV: Yeah. In Pamuk Bank I first started to chase after credit card debts, then afterwards I went on dealing with commercial credits, bigger loans that were requiring liquidation of mortgages, and more complicated things. Then I said “this is enough – no more debt collection.” At that time there was a newspaper advertisement, and I applied. It was Toyota, and they hired me. I was the only one that never had any sponsor behind me. Out of the hundreds of applicants, they all had some connection with someone else, and I was the only one who has no connection with anyone.

     CEELM: You didn’t have a particular interest in the Oil & Gas industry starting out?

    MV: Starting out, no.

     CEELM: Ok. Are there special challenges to that industry now?

    MV: Yes. Different. Actually, before I was recruited, in the interview, the CEO of the company said, “it is too challenging.” And I said, “no, it’s not too challenging.  It’s a piece of cake. I am a lawyer, I can do anything, anywhere, and the legislation is almost the same, except some specific industry related issues.” And I was right. The primary laws are the same: corporate laws, commercial laws, and code of obligations are the same. What was different was the energy laws – and some different industrial practices. In the motor vehicle industry people hardly sue each other.  

     CEELM: You mean competitors?

    MV: No, dealers! They have 50 or 60 dealers, those are indeed big investors, good businessmen, very reputable persons in their local areas, and they would feel ashamed to be in court. So you can sign any kind of deal – negotiated, of course, but you do everything through negotiation. I had just 10 litigation cases throughout my employment in Toyota. In the oil industry everybody sues each other.  (laughing).  It’s crazy. Dealers sign the contracts with a distribution company, and 5 minutes later another company offers a bit more, then the dealers break the contract they had just signed with you 5 minutes ago. Then we have to go to court. There are hundreds of cases like that. This is the world, completely different.

     CEELM: Okay. How would you describe your job, what you do?  I know that’s a general question, but what’s your job?

    MV: Actually I am the country legal head. I do everything. From corporate, I’m the corporate secretary of the joint venture – I’m in charge of keeping everything in compliance with the law and regulations, and everything in accordance with the principles. 

     CEELM: The “joint ventures” are Shell and Turcas?

    MV: Shell and Turcas.  Turcas is the minority shareholder/local partner. This is the downstream joint venture. There are also other joint ventures. This is the reason why I tend to describe myself as a joint ventures expert. I’ve been working with joint ventures starting with Toyota for almost 17, 18 years. In a joint venture all corporate issues, decisions, you name it, need to be governed in line with the joint venture agreement’s principles. Neither the shareholders nor the expat officers know the details of it.  The partners signed the contract with their lawyers, then they put it on the shelf. Therefore, when holding Board Meetings, or getting investment resolutions, I have to ensure full compliance with the joint venture agreement. For example, investments exceeding a  certain limit need to be approved by the Board. So if you miss that kind of thing it may create a conflict between the shareholders, which you never want. These kinds of things are important.

     CEELM: You must have the joint venture memorized by now.

    MV: Not memorized, but it is a really good agreement, so you need to be careful about it. Other than this, I founded various joint ventures with different companies, for example for upstream organization, Shell established three joint ventures with a national oil company in Ankara, for an onshore unconventional project and two conventional deep water projects. It is important to know how to negotiate a JV agreement, where to look in the joint venture agreements. If you know the priorities and which provisions you need it is easier to conclude the agreement. Each party has different priorities, discussing them openly and finding mutual solutions to both parties’ needs indeed brings pretty quick deal closings. So I created that kind of value, in terms of negotiations with counter-parties.  

     CEELM: I see. You also oversee the litigation process, right?

    MV: Sure. I am the head of the litigation process; I draw up the strategy and give priorities to my colleagues who are going to follow the case. After we agree on the framework, my colleagues follow up the case by themselves. There is full delegation and my colleagues get the full pride of the job they are doing. Sometimes, based on the peculiarity of the case, we hire external counsel to follow the case, but it is generally done in-house. Strategy is indeed important and sometimes you even need to challenge the expert barrister following the case.

    Just an example. There was a decision from the Court of Istanbul about an inconvenient forum. The court decided that it was not authorized to hear the case. And then decided to send the docket to Bakirköy courts, which is about a kilometer away. The barrister at that time proposed not to appeal. He said, “it is just a matter of two kilometers away.” I said, “no, you should go to the Court of Appeal, because the justification of the award is very risky for us, and it may lead to us losing the main case in the future. By appealing we’ll lose a year, this is for sure. But its very likely that the decision of the court of first instance will be repealed by the Court of Appeal, and then we will have a strong ground to defend against the same judge.

     CEELM: This is another sort of general question: What do you like about working with Shell? 

    MV: Shell is, first of all, an honest company. Honest, straight-forward, respectful of people. You are supposed to comply with the law and regulations, in particular those against corruption. For instance you cannot provide gifts to an officer, and you cannot accept gifts from someone else – you need to do your job with honesty and integrity.

     CEELM: That’s too bad.  No gifts for you. (laughing)

    MV: No, it’s really good. It’s really good indeed. Sometimes people abuse it. So if you start accepting gifts – one porcelain cup, for example, as a new year’s gift, then it starts coming with a silver mug next year (laughs). And there’s no end to it. This principle of Shell is very good. Shell values people, Shell values diversity. What is important is that Shell values intelligence and opinion. So you are always free to speak your mind. You can challenge whatever your boss says. All employees feels that everybody is equal, you are free to speak your mind, you are invited to challenge, your are free to blow the whistle, and you are provided with equal opportunities to climb the career ladder.

     CEELM: And you are empowered to …

    MV: … to speak your mind.  Even in front of the CEO of the group.

     CEELM:  And that’s not just an advertising slogan? You’re being honest with me?

    MV: Absolutely. All employees know that if someone or management does something wrong, or does not follow Shell business principles and ethics, they have the right to blow the whistle and contact the business integrity department, the complaint will surely be investigated and consequences applied. A whistle-blower’s identity is always kept secret so he is never exposed. This creates trust with your employer. Honesty and integrity are always valued by Shell.

     CEELM: But even in terms of the working environment and culture, people are encouraged to challenge and think, and … interact.

    MV: Yes, indeed people are encouraged to challenge. Also the organization is flat, rather than a vertical organization. So everyone is able to speak their minds. This is embedded in the Shell culture. This is the way I like it. I did not observe same thing with most of the companies unfortunately .

     CEELM: I was going to ask. You’ve worked enough other places. Do you think that’s relatively unusual about Shell? I mean in Turkey.

    MV: (nodding head): I enjoy Shell. In Turkey this is also unique. Our culture is in-between East and West. Eastern company cultures are more hierarchical, more strict than our culture. You are from the West (gestures at me), and your culture is much more similar to what I am explaining here in Shell.  But some eastern companies are on the extreme. You are unable to speak your mind. It can be considered rude to speak in front of a senior person without getting permission and often only a senior guy can speak unless you are asked something. You would not feel valued under such a culture

     CEELM: And that filters down even to the Turkish offices?

    MV: Everything, everything.

     CEELM: And the Shell model filters down here as well.

    MV: Some Eastern companies prefer to hire average persons from average universities. Deliberately avoid hiring high fliers. Average people tend not to challenge but follow the standard path: Follow the rules, follow the bureaucracy, and do not challenge the boss. 

     CEELM: I see. So it’s the system that’s going to guide that, whereas at Shell it’s the personalities, intelligence.

    MV: Exactly, exactly. Here, the intelligence of people is creating something. And in particular the higher levels of the Shell organization are full of high-fliers, they have bright ideas, lead people, motivate people. Leadership attributes are really important with Shell.  

     CEELM: When you started here, what was the most surprising thing you found here? Was there something about the culture, or the work?

    MV: Comparing my past work experiences there is a full compliance culture here. I have seen in some companies that they prefer not to follow the rules sometimes. For example some companies didn’t allow the establishment of a union in their factories despite the fact that it is absolutely a legal right for employees. I also observed that some companies fired people just because those people were member of a union. Here in Shell such things never happen. Besides Shell actively supports employees to form a union and perform their rights and duties thereof. Therefore it is a completely different compliance culture and I appreciate it very much.

     CEELM: Ok. How would you describe your personal management style?

    MV: Open, transparent and collaborative. And I always act with a commercial mindset. Ah, I can say it’s a round-table policy, first of all. Round-table is important. Round-table means everyone is equal and can speak their minds.

     CEELM: It sounds like the Monday morning meetings is an example of that.

    MV: This is a good example indeed. Although it’s not a round table, it’s a rectangular table (laughing). So we have breakfast, freely speak everything, we make jokes. It’s a very warm environment. Even the post-graduate students working on training contract basis. Everybody is free to speak. So we discuss everything. We generally discuss day-to-day issues. Sometimes there are strategic issues, and we organize specific meetings to review those kinds of cases. But what is most important for me is  openness, transparency, and free communication. Open communication first builds bridges between people, people do not second-guess what you say. It develops a strong buy-in from people to the tasks that we are going to perform. It improves motivation and most importantly it helps development of young talents because they learn from others in an open environment.

     CEELM: If they have questions they can pop their head in and ask?

    MV: Sure, yes. And they can challenge! Sometimes I am wrong. I do honestly accept their views. In law there is no senior view that is prevailing over others, there are different views, and arguments – which is natural. Therefore we discuss freely, sometimes I accept even the students’ point of view, which may be right rather than mine.  

     CEELM: Okay. I want to ask a few questions about how you work with external counsel. How do you decide what matters – you said most litigations you keep internal – what do you do with external counsel?

    MV: The jobs that are not in our professional experience, such as criminal issues. We prefer to hire expert external lawyers in such matters.  

     CEELM: IP, Criminal Law, those are the main issues?

    MV: Main areas. And some serious matters, I mean, there are some court cases that are high value cases.  I personally follow Administrative cases with government authorities.

     CEELM: I see. And how do you select those firms you work with, when that happens?

    MV: Depending on the knowledge and experience in the industry. There are two law firms here certified by Shell.

     CEELM: Certified internationally, or …?

    MV: Certified internationally, those we call “panel law firms.” We sometimes work with them for some global issues. But there are other lawyers, known in specific areas. For example, Professor Cevdet Yavuz is an expert in the code of obligations. Once a case comes to us related with his area, we consult with him. We generally take a written opinion from him, and then we establish our case based on the legal opinion. For commercial issues we go to another professor, for example Professor Hamdi Yasaman, who is very good in commercial cases.

     CEELM: So you generally have consulting professors, rather than law firms.

    MV: It does not necessarily have to be professors; let’s say experts in a relevant area.

     CEELM: Individuals, not so much firms.

    MV: Individual lawyer is much more important for me rather than the name of the law firm. In the end it is the individual who does the job, not the expensive firm.

     CEELM: When you hire laterally, when you bring lawyers on to your team, what do you look for more? Do you look for lawyers coming from in-house, maybe even in the Oil & Gas industry, or from law firms? What’s more important?

    MV: It doesn’t matter. What we look for is honesty, integrity, collaboration, and working in harmony. Of course intelligence is important to learn and deliver quickly.

     CEELM: So does that mean an interview is more important for you than the resume?

    MV: Yes. The interview is much more important. And in the interviews we give candidates a case study, where he reads something for 20 minutes, then there are questions out of the case study, so it gives the candidates legal background, ability to interpret things, his mindset and how to approach business issues. Then we can understand, this is a person we can work with.