DLA Piper and Grama Schwaighofer Vondrak Rechtsanwalte have advised Vienna Capital Partners on its acquisition of a major part of the Hungarian operations of Ringier AG and Axel Springer SE, which were represented by Freshfields from Vienna and Oppenheim from Budapest.
The new publishing group — which immediately becomes one of the largest media houses in Hungary — will operate under the “Mediaworks” brand. VCP will keep the former management of Ringier Hungary as well as the regional management of Axel Springer Hungary on board. The new company is headed by Attila Mihok as CEO and Viktor Katona as CFO.
Mediaworks has over 700 employees and over 60 media brands. The company expects to generate a turnover over HUF 15 billion (approximately EUR 48.7 million). The main elements of its portfolio are Nemzeti Sport, Hungary’s only sports daily, Vilaggazdasag, a business daily, and Nepszabadag, the market leading broadsheet paper, along with eight regional dailies and numerous magazines in the sports, women, gastronomy, and youth segments. The media house also owns a modern cold-set printing plant and holds a majority position in Medialog, a distribution company.
According to a VCP press release, Attila Mihok, the new CEO of Mediaworks Hungary, stated that: “It is a real challenge and a very exciting opportunity for me to continue my career as the CEO of one of Hungary’s most important and the most colorful publishing house. During the past years we had many new ideas and prepared plans that would now come to reality both in digital and in print. A well trained and experienced management formed by former Ringier top-?management and former regional heads of Axel Springer is a guarantee for success.”
Heinrich Pecina, the Senior Partner of VCP, was similarly enthusiastic: “I am glad that we closed the acquisition of what is and will be Mediaworks Hungary. With this well diversified portfolio built from many of the most important Hungarian media brands in combination with a young and ambitious management as well as a dedicated workforce I am confident to see Mediaworks to grow and expand in the future.”
Freshfields team advising Ringier and Axel Springer was led by Managing Partner Willibald Plesser, with Oppenheim advising on Hungarian law and on the Hungarian particularities of the pre-sale re-structuring of the Hungarian operations.
Andras Posztl and Istvan Szatmary from DLA Piper Budapest acted as the lead counsel for VCP, with Bernd Grama and Wolfgang Lafite of Grama Schwaighofer also advising the company.
Earlier this year, Axel Springer sold a number of regional newspapers, TV program guides, and women’s magazines to Funke Mediengruppe (FMG), reported on by CEE Legal Matters on May 7, 2014 and May 8, 2014.