On May 6, 2014, DLA Piper announced the global launch of its Rapid Response app which, according to the firm, is “designed to complement the firm’s existing Rapid Response service that helps individuals prepare for and deal with crisis situations.” CEE Legal Matters reached out to Andras Posztl, Managing Partner of the Budapest office, to understand just how open clients in CEE markets are towards such solutions.
Andras Posztl, Managing Partner of the Budapest office, DLA Piper
CEELM: DLA Piper announced on May 6 the launch of the Rapid Response App, meant to complement the firm’s Rapid Response Service. Can you describe for our readers, first of all, what the service itself entails?
A.P.: The Rapid Response Service is primarily a device that helps individuals prepare for and deal with crisis situations. It means in practice that the firm’s clients have access to a global emergency hotline in critical ad hoc situations such as a regulatory raid or a damaging broadcast of a report.
The firm’s global regulatory, dispute resolution and crisis management expertise enables it to give rapid responses in the case of legal emergency tailored to local law, language and conventions of the concerned jurisdiction. Rapid Response is a practical and cost effective solution in regulatory and commercial risk management.
The Rapid Response Service can be a very useful support in a wide range of situations such as police or regulatory raids, industrial accidents, crisis communication, product recall or handling a sensitive data leak.
CEELM: The new application, how does it work exactly? I push a “panic button” on the app at 2 am. What specifically happens next?
A.P.: The App is a supplement to our earlier established Rapid Response Service. It provides quick access to all the substantial information the client may need for the effective use of Rapid Response Service. For instance, you can quickly find your local Rapid Response hotline number or the most useful tips for the different emergency cases such us dawn raid, home raid, unannounced visits, seizure of documents etc.
Besides providing ex post assistance the Rapid Response App can be also very helpful in prevention. Following the instructions of the separate interactive questionnaires for document management, crisis management, information security, internal investigations or whistleblowing you can measure how prepared is your company.
CEELM: This “global emergency hotline” is available to clients in CEE as well. How often did you see clients in CEE use it relative to other markets where DLA operates?
A.P.: In our region the use of emergency hotlines can be described as rather conservative. The personal and confidential way of seeking help in such cases is still much more preferred. The main goal of launching our free Rapid Response App is to make our clients more familiar with this service in an interactive way. We hope that by downloading and trying this App our clients can recognize how useful such a form of assistance can be in need. The new App shall act as an effective promotion to our Rapid Response Service.
CEELM: Of the CEE markets covered by the Rapid Response Service (Austria, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Turkey, Ukraine), in which one(s) did you find it was most popular amongst clients? Why do you believe that was the case?
A.P.: Besides Austria and Russia, in the rest of the countries the service is rather new and clients still tend to contact their established contact at the respective offices rather than using the hotline. Nonetheless, we believe slowly but surely this attitude may change and we would like to ‘lead the pack’ offering clients new ways to communicate in ‘legal emergency’ situations.
CEELM: In Hungary specifically, in what circumstances did clients use this service most often until now?
A.P.: Similar to the situation in other CEE countries the Hungarian clients still have to get used to this new kind of legal services. However the launching of this new App is an excellent occasion for us to emphasize a key element of DLA Piper’s philosophy. Our expertise and fully discretion is not limited to certain colleagues known by the client. Our strength is the way we integrate the wide range of resources and expertise accumulated by our lawyers in Hungary, Europe and other parts of the World. In the case of legal emergency the client can lean on this comprehensive network of knowledge by using our Rapid Response Service.